🎓 High-Level Professional Programme – Communication & Digital Marketing Strategies

 

Delivered by EIEBS – European Institute of Excellence Business School (Luxembourg)
Format: Work-study (4 days/week in-company)
Duration: 2 years
Entry level: Minimum Bac+3 or equivalent (three years of higher education)

 

👉 This programme includes a 4-day-per-week in-company internship, carried out in Luxembourg, across Europe, or internationally, offering immersive experience in brand communication, digital strategy, and marketing project management.

 

🎯 PROGRAMME OBJECTIVES
• Develop and deploy multi-channel communication strategies
• Create and manage digital content aligned with brand identity
• Analyse audience engagement and digital performance (KPIs, ROI)
• Coordinate marketing campaigns across social media, web, email, and mobile
• Use SEO/SEA, CRM, and automation tools for acquisition and retention
• Manage digital advertising and media buying strategies
• Lead communication teams and coordinate with creative and technical partners
• Ensure brand consistency and legal compliance in digital environments
• Monitor trends in consumer behaviour and digital innovation

 

📌 CAREER OPPORTUNITIES
• Digital Communication Manager
• Marketing Project Manager
• Social Media Strategist
• Brand Content Manager
• SEO/SEA Specialist
• CRM & Marketing Automation Officer
• Web Marketing Consultant
• Digital Strategy Analyst
• E-commerce Manager

 

📚 YEAR 1 – CORE MODULES
Digital Marketing Fundamentals
Content Strategy & Visual Communication
Social Media & Community Management
Web Analytics & KPI Monitoring
Consumer Behaviour in the Digital Age
Professional Practice (In-company assignment ≥12 weeks)

 

📚 YEAR 2 – CORE MODULES
Strategic Marketing & Digital Planning
Brand Management & Digital Identity
Marketing Automation & CRM Tools
Online Advertising & Paid Media Strategies
Legal Aspects of Digital Communication
Final Professional Practice (In-company assignment ≥12 weeks)

 

🌍 MODERN LANGUAGE MODULE
Mandatory (CEFR B2 level): English, German, French, Spanish, Italian, Portuguese
Optional languages: Arabic, Chinese, or any other relevant to the workplace

 

🌐 EUROPEAN CULTURE & CITIZENSHIP (40 hours)
• European digital market & consumer protection laws
• Ethical communication and data privacy (GDPR)
• Intercultural communication and inclusive messaging
• Digital strategies for cross-border visibility and cooperation

 

💼 PROFESSIONAL EXPERIENCE
• Internship, apprenticeship, or salaried employment
• 4 days per week in a company located in Luxembourg, Europe, or internationally

 

📝 ASSESSMENT METHODS

Year 1
• Continuous assessment
• Practical exercises and campaign simulation (2h)
• Activity report + oral defence (30 min)
• Language: Reading comprehension (1h45)

 

Year 2
• Marketing case study (4h)
• Final project defence (1h)
• Language: Listening comprehension (45 min)
• Final strategy pitch (1h20 presentation + 1h campaign debrief)

 

📝 Upon successful completion, participants are awarded a High-Level Professional Certificate – Bac+5 level, issued by EIEBS Luxembourg.